Government is set to roll out new type of polyester holograms on liquor bottles hopping to stop its counterfeit. But, knowing the fact that a hologram alone can never stop the sale of fake liquor, new and costlier ones are being introduced. Those who make counterfeit Liquor also duplicate the holograms. If some of the overt and covert details are not looked at with an expert’s lens, these duplicated holograms very much lookalike their original counterparts and easily con a common man. There are lot more other issues with holograms that make it a poor choice in the fight against the fake products. Lets know them further:
First, a hologram can only be tested with the help of an industrial level expensive equipment. These equipment aren’t easily accessible to a regular consumer. Second, there are different types of holograms, which cannot be checked with one universal kind of testing equipment. This interprets that one cannot carry every possible testing machine with him while going for shopping. Not only this, to identify a duplicate hologram, one must know all the signs, images or icons (both overt and covert) of the original one. This is not possible as manufacturer or government cannot disclose them fearing duplicators may make an exact replica of it. With such limitations in place, a person like you and me, cannot determine the authenticity of a hologram.
One more aspect, since every company and their product have different holograms carrying numerous patterns and 3D images, it is practically impossible for a buyer to remember everything (about everything). The limitation is hugely exploited by the counterfeiters. They know that a buyer, almost all the time, have no idea on how to identify a hologram and mostly are content with just looking at the shining sticker of it. Counterfeiter do or can place random images, even if it looks far different from what has been published by the manufacturer.
We must remember, every such act of duplication results in a loss for consumer. The loss can be severe and fatal, as has been experienced by many. We appeal to the government that in today’s time when technology has made it possible for everyone to access information, i.e. anything-anywhere-anytime, one should be given the ability to validate the quality and authenticity of the product using service like SMS or internet. The government should spend on technology instead of holograms. Holograms are no longer or have never been more than a shining sticker that has tried to assure consumer through falsely propagated advertisement.