It seems consuming fake products are way of life now. People unknowingly, or, knowingly are buying them falling prey, either due to unawareness or lure of discounts, of them. We (i.e. you or me) are contributing in flourishing this market which also encourages the hoarding of black money. So, if you think demonetizing has been a good move in right direction, you must also think of the counterfeiting a hurdle in that path that can be a resurgent factor.
My topic today is of counterfeit of a very common Indian household consumption product ‘Ghee’. It is an FMCG product with a very high fakes of it. While it is estimated that Indian FMCG market has an average of 65% of duplicate products, i.e. every 165 products sold will have 65 of them duplicate. It is a high percentage and ‘Ghee’ is a great influencing factor to it. If we go by the media reports and general understandings, ‘Ghee’ market has anywhere 100% - 200% duplicity, i.e. either double or three times of the actual production is sold in the name of popular brands. One can imagine the possibility of consuming spurious Ghee by any of us any time.
There are various ways duplicate ghee is made. It could be made of vegetable oils induced with essence of ghee flavour. It could also be animal fat mixed with oil or Ghee itself. In some of the cases, actual ghee does get sold but it would definitely be of inferior quality, non-purified and not adhering to any government set standard. Most of it is packaged and printed in absolute form, colour and shape of the original brand that an average buyer with very limited knowledge cannot verify a genuine from a duplicate one at the time of purchase.
There are other reasons as well that make ‘Ghee’ to be so high on the charts of counterfeit products. Indians, still, are habitual to making purchase of open items. You will find road side hawkers of spices keeping opened sacks and people are buying them. Similarly, ghee is also sold from open canisters. Shopkeepers at local level do induce spurious products for gaining that extra profit. As usual, none of us try to look at the expiry or production date on the canister or try to question the seller for how long is he intending to give the ghee from that old and dirty tin box.
I would like to advise everyone to move to packaged products immediately. It is better to buy smaller packets that charge extra money instead of consuming spurious ghee which is worth not even half of the price you pay. Higher levels of spuriousness can bring up health hazards instead of giving strength perceived from it. At the manufacturer’s side, I suggest them to help their customers with the solutions like KNOWFAKES. It provides every buyer in verifying a packaged product’s authenticity at the time of purchase.